The global optical industry giant that combines fashion, luxury and sports eyewear design, manufacturing and distribution, Luxottica Group SpA announced its famous sunglasses brand Ray-Ban ( Ray-Ban) entered into a strategic cooperation agreement with Ferrari SpA.
Last weekend at F1 British Silverstone Station, Ray-Ban, the global eye-catching brand, announced it was the brand sponsor of the Ferrari team. As a sponsor, Ray-Ban’s classic brand logo appears on the Ferrari F1 Racing SF16-H.
Since its inception in 1937, over 70 years of history, Ray-Ban has been witnessing and promoting the development of music, art and film, and has become a symbolic accessory for global movie stars and celebrities in the cultural world. Ray-Ban has left an indelible mark in the history of culture.
Ray-Ban has become an influential brand that reflects international culture and lifestyle because of its heritage, excellence and global recognition. It has achieved undisputed achievements. Since its inception, the brand has always been respected for classics, continued to innovate and fearless. Through this strategic cooperation, “Ferrari Red” and “Ray-Ban Red” are perfectly matched, and Ray-Ban’s passionate collision experience in Formula One is imminent.