Ray Ban Hiker Classic Sunglasses

Ray-Ban Rayban classic sunglasses originated in the retro Wayfarer series of the 50s, translated as a series of hikers. When Audrey Hepburn appeared in Tiffany’s Breakfast with this kind of glasses; when President Kennedy wore Ray-Ban sunglasses in public, this series had already swept the world. Today, the Ray-Ban Rayban Trekkers Sunglasses still look full of tide and become a must-have for Hollywood stars.

Ray-Ban Rayban Hiker’s lenses are extremely light-blocking and can block 100% of harmful UV rays while filtering out harmful rays such as infrared rays. The design and manufacture of the frames is also excellent, and it makes people comfortable to wear under any circumstances. The temple design is very stylish. Feel smooth and textured, very personal and handsome to wear, mirror body light, very delicate. As a fashion dress or casual shopping, are a good match.

Brand Story: Ray-Ban sunglasses are a symbol of American culture. Ray Ban English is called Ray Ban, Ray is glare, Ban is blocking, blocking the dazzling light is the essence of sunglasses. In the first half of the 20th century, wearing a pair of Bayban sunglasses was a big show in the entertainment industry. Gary Grant and Audrey Hepburn were all loyalties.

Ray-Ban Clubmaster in alluminio

Ray-Ban Clubmaster in Aluminium is both retro and timeless, especially for a generation that grew with its classic curved line style, as well as young and confident individuals who first discovered this iconic figure.

The original glasses were originally designed in the 1950s, and the new Ray-Ban Clubmaster in Aluminium features a unique matte aluminum frame. The contrast between the matt aluminum material and the bright nose bridge and the iconic rivet design give this new design a balance and simplicity.

Aluminum is a soft, durable, lightweight, tough plastic material. The excellence lies in its low density and corrosion resistance. The temples are wavy and modern. The thinner frame, light texture, durability and high resistance are the main features of this unique version. Currently sold are silver, bronze, black, bronze, with crystal lenses, and polarized lenses are also available.

Get ready for this summer: Ray-Ban Clubmaster in Aluminium will be available at Sunglass Hut, the world’s top retailer and Ray-Ban.com official website from June.

Ray Ban and Google Sunglasses

Luxottica is a global eyewear design, manufacturing and sales company that owns several well-known brands such as Ray-Ban, Oakley and many more. The cooperation between Google and Luxottica will begin in the U.S. market and will focus on the two brands Ray-Ban and Oakley. According to Luxottica, their first product will “combine high-end technologies and the most fashionable designs to create the most perfect product features and experiences.”

According to the information provided by Google, the design will be jointly attended by the two companies, and manufacturing and sales will be mainly handled by Luxottica. Google did not say when their products were available, but it may take some time to wait. The Google+ report said: “You can’t see Google Glass lying on your favorite Ray-Ban or Oakley counter tomorrow, but today it is a new chapter in the history of Google Glass.”

In January, Google introduced the first eyeglass frames. At the time, Google and another eyewear manufacturer Warby Parker collaborated with the rumored design framework to finally prove that Google did not rely on the power of others. The current cooperation may be no longer confident in its own design, or want to enter a larger market. According to the WSJ report, Luxottica not only ranks first in optical manufacturers with 12.4 market share, but also controls LensCrafters, Sunglass Hut and other retail stores, which can help Google sell Google Glass in more than 5,000 retail stores.

The special history of Ray Ban

Ray-Ban is said to be a big hit. It was originally an aviator sunglasses. It was born thanks to the US Air Force Lieutenant John MacCready. The pilot who drove the small aircraft across the Atlantic in 1923 knocked on the Bausch & Lomb Company one day. The door. The flying career brought a sense of speed to the “wind man” and also caused irreversible damage to his binoculars. In order to continue his career, he asked Bausch & Lomb to create a pair of goggles for him. So, the Bausch & Lomb company began to develop sunglasses in accordance with the Air Force’s request. Ray-Ban sunglasses were born.

During the World War II, American pilots wearing leather jackets and novel and unique Ray-Ban sunglasses appeared around the world. Their splendid image has greatly enhanced the popularity of Ray-Ban sunglasses in the world. Ray-Ban sunglasses, which had experienced World War II, became one of the symbols of the US military. As a fashion product after the war ended, it quickly swept the globe.

With the passage of time, sunglasses have become more and more popular, and have gradually changed from fashion accessories to the must-haves of everyday life. In the mid-1980s, Tom Cruise used the classic Ray-Ban Aviator sunglasses in the Top Gun, setting off another wave of Ray Ban sunglasses. Since then, in recognition of Raybee’s outstanding contribution to fashion, the American Fashion Association has awarded him a very heavy design award.

RAY BAN New Media Event

Luxottica Group is a global leader in high-end eyewear products and the owner of Ray-Ban, a famous sunglasses brand. The group recently announced that the Ray-Ban Ray-Ban brand Never Hide communication platform has launched a new event – ​​Never Hide What You’re Made Of (without hiding, born of “material”).

This media activity was formally launched today. The most eye-catching part is the seven creative photos taken by famous photographer Mark Seliger (and one will be released later this year), which fully explains Ray-Ban. Ray-Ban brand’s core spirit: to break the tradition and never hide. These eight photos vividly captured the wonderful moments of several characters, demonstrating how they performed the mission of pioneers and subversives in their daily lives.

This is Seliger’s third shot of the Never Hide event for the brand in New York and Los Angeles. In his mind, “This event is a collaboration to create a visual picture of the new Ray-Ban Ray-Ban product line. It feels like this It was like acting as a photographer in the film of director Kubrick. The narration of Erik Vervroegen’s narrative was humorous and ironic, and it was amazing. I had a trusting relationship with Erik and Erika Ferszt, helping me Achievement of the finest photography.”

Ray-Ban Launches Upgraded Pilot Sunglasses

Luxottica Group, the owner of Ray-Ban, announced that Ray-Ban has launched the latest Never Hide communications platform – not hidden, convinced and changed. The focus of this campaign was a group of creative photography by famous photographer and video producer Cheryl Dunn. This series of photos is full of love. Never Hide’s spirit of breaking the idol and asserting oneself is the essence of Ray-Ban.

The protagonists in the photo play a pioneering role in daily life. They constantly open up, break stereotypes, refuse to follow the crowd, and are ready to meet changes. The protagonists in these photos are telling you their first faithful and changing story. The new glasses series is designed for people who are eager to show their individuality, refuse to prevail, and boldly show their self. With traditional style and modern attitude, they will create quality products for supporters of Ray-Ban’s past, present and future.

The classic Ray-Ban Aviator launched a new upgraded material and color scheme. The brass-like effect gives the metal frame a vintage patina effect, contrasting with the modern appearance of the brightly colored mirror lenses. It is an indispensable trend piece this summer. This style is optional: semi-bright brushed bronze with gray purple, red, lilac or blue mirror lenses.

Ray Ban debuted in the Formula 1 stadium

The global optical industry giant that combines fashion, luxury and sports eyewear design, manufacturing and distribution, Luxottica Group SpA announced its famous sunglasses brand Ray-Ban ( Ray-Ban) entered into a strategic cooperation agreement with Ferrari SpA.

Last weekend at F1 British Silverstone Station, Ray-Ban, the global eye-catching brand, announced it was the brand sponsor of the Ferrari team. As a sponsor, Ray-Ban’s classic brand logo appears on the Ferrari F1 Racing SF16-H.

Since its inception in 1937, over 70 years of history, Ray-Ban has been witnessing and promoting the development of music, art and film, and has become a symbolic accessory for global movie stars and celebrities in the cultural world. Ray-Ban has left an indelible mark in the history of culture.

Ray-Ban has become an influential brand that reflects international culture and lifestyle because of its heritage, excellence and global recognition. It has achieved undisputed achievements. Since its inception, the brand has always been respected for classics, continued to innovate and fearless. Through this strategic cooperation, “Ferrari Red” and “Ray-Ban Red” are perfectly matched, and Ray-Ban’s passionate collision experience in Formula One is imminent.

Ray Ban sunglasses for the Generals

From April 25th to May 4th, 2017, Luxottica Group, the global leader in the field of glasses, Ray-Ban Ray-Ban, the classic sunglasses brand under the Lucentica Group, officially landed in the capital Beijing in the spring and summer of 2017, and in Xidan Joy City, Beijing. New product launches and series of events.

The newly-presented Ray-Ban 2017 series of single products at the event became the protagonist of the event. With the musical movements of the notes, the shock of the “mirror” world has opened up a new trend in the trend of glasses. As the opening of the new series, Ray-Ban’s most fashionable and unique styles are presented one by one. Each pair of glasses reflects Ray-Ban’s perfect control over design, quality, and color, allowing you to show different personalities and display. The same as yourself.

As a classic brand of sunglasses, Ray-Ban is focusing on young fashion, breakthrough tradition, and bold style. Has been committed to the classic brand presented to every dynamic and sunny young consumers, hoping to bring them a different style of fashion experience. This time the flagship of a variety of new series of glasses have their own characteristics, from Ray-Ban Aviator Ray-Ban pilots to the new interpretation of the Ray-Ban TheGeneral general Ray-Ban, Ray-Ban from the attention of the Ja-Jo Ray-Ban arrogant models to the debut Ray-Ban Dean new members Raymond Li Qiang models, all show the latest trends in design inspiration and Ray-Ban exquisite unique fashion taste.

Ray-Ban announces Zhang Yixing as the first brand spokesperson in China

Since its inception, Ray-Ban has always supported and encouraged young people to express their truest self. It has become the most sought-after genius in the music, fashion, and film industries. It has produced a unique and far-reaching influence on global culture and lifestyle. The influence eventually evolved into the classical symbol of the fashion field. As one of the most influential stars in China at the moment, Zhang Yixing has always been dedicated to the pursuit of personal dreams. In the face of flowers and applause, he has been making unremitting efforts. He is fearless in the face of doubts and challenges and is always loyal to the truest voice in his heart. Its “Young, Energetic, Fearless, True Self” image perfectly fits with Ray Ban’s brand spirit. With his perseverance in the performing arts and constant exploration of his own style, Zhang Yixing has become a worthy example of youth while gaining extraordinary achievements. He is the best interpreter of Ray-Ban DNA, who insists on “Keeping true to me”.

Talking about this cooperation, Zhang Yixing, Ray-Ban Greater China brand spokesperson, said: “I always like Ray-Ban sunglasses because Ray-Ban’s every new design can become a leading trend indicator. I am deeply honored to cooperate deeply with such classic internationally-known eyewear brands, and in my opinion, the best way to interpret the spirit of Ray-Ban is to be true and true and to have your own Ray-Ban glasses. I come together ‘to be true’ and actively and fearlessly move forward with my dreams.”

“Ray Ban encourages and supports each generation of young people to show true self and enjoy their lives – this has become the brand’s unchanging mission. This time Zhang Yixing became the first brand spokesperson in Greater China and not only showed Ray-Ban to a new generation of consumers in China. He deeply understands and hopes to pass the “classic, innovative, and fearless” Ray-Ban spirit to every young person who pursues dreams through Zhang Yixing’s true personality and success story.” Lu Xun Tec Group Retail Greater China District President Alessandro Donadelli stated: “On the world’s fashion, fashion, music and cultural stage, Ray-Ban has worked together with numerous superstars to create countless classic legends. I believe that this cooperation with Zhang Yixing is also destined to be the beginning of the next legend.”

Ray-Ban’s exciting holiday season is coming soon

With the arrival of autumn and winter, Ray-Ban Ray-Ban’s exciting holiday season will soon be cool debut. As the leading brand of eyewear that leads the global fashion trend, Ray-Ban uses the innovative avant-garde brushstrokes, combined with outstanding colorfulness and unique colors, to bring a variety of high-profile hot new products for this year’s autumn and winter fashion season – Dai Lei. Friends, let your unique personality and charming ideas instantly present, the most real and stylish Ray-Ban, let you fear without change!

Mix and match are not afraid! Ray-Ban has lived up to the reputation of its greatest mirror-making brand and displayed its timeless fashion classics – the pilot’s models – with a lively design perspective. At the same time, the Blaze Suns series, which has become a new focus of fashion at the time of its debut, incorporates ultra-flat mirror lenses and a novel framework to incorporate trendy visual and tactile experiences, making the idols in the idol even more remarkable.

Immediately after the debut is the unique personality of the two-beam glasses, with a new color combination and light gradient lenses, the designer will inject the bohemian elements into the novel design, contains innovation, also demonstrates Ray-Ban break through the traditional Innovation and pioneering spirit.

Marshal, a brand-new fashion leader who is widely sought after, now uses a novel metal framework to interpret the new definition of fashion from different perspectives.

In the new metal frame optics series, Clubmaster Party and Clubround party mirrors are trimmed with a transparent or striped upper edge, making this a must-have item for this year’s fashionistas and trendsetters.